GENEXA BRAND LAUNCH

We had two months to brief/concept/produce the company’s first broad come-to-market campaign. And the work had some real explaining to do - after all - we were the first clean medicine company. People needed to know what that meant and why it mattered. Working with Humanaut, we launched work in every conceivable medium with a tone and humanity that felt unlike anything else you’d get from a pharmaceutical.

HOLIDAY ALBUM

We used a slew of AI tools to produce a vinyl holiday album about this amazing and whackadoo business we’re all in. We called it “Out of Office, In the Spirit.” We mailed it to all of our friends and clients, launched our own radio station, created Spotify/Apple playlists, posted unsettling AI music videos on social and got a ton of press and awards for the effort. Listen to it below.

AT&T KIDS CAMPAIGN

What started out as a competitive "Verizon response" idea went on to become a part of pop culture. It made obtuse network claims a fun and easy get. Also, Beck Bennett.

KIDS CONTINUED - SOCIAL EXTENSIONS/MUSIC VIDEOS/ETC

The kids construct basically worked for everything. NCAA Legends. CES tech summit. And, with Jorma Taccone of "Lonely Island" at the helm, it most definitely worked as music videos.

ATLANTA HAWKS

I realized a boyhood dream with this one. We collaborated with the Hawks to create their “Blow Off” video to hype the crowd and get the city pumped about this year’s “City Edition” jerseys. We used every production trick in the book to make this come to life, including a cameo from the newest number one draft pick Zaccharie Risacher.

FINAL FOUR CAR CRUSH

With the Final Four in AT&T’s hometown of Dallas, we were asked to make a splash. So we destroyed a Pontiac Aztec and, sure enough, the local news showed up. Splash achieved.

POLAR BEAR DANCE OFF (SNAPCHAT)

For the holidays, we partnered with Snapchat for a geofenced Times Square-only ‘Polar Bear Dance Off’. Yes, that’s a thing now. You’re welcome.

INTEL GLOBAL REBRAND

This campaign won the business and then, improbably, got produced. Up to that point, Intel stood for the Blue Man Group. We had them embrace who they were: nerds. The smartest people in the room. The campaign received a lot of notice, even getting an entire remote piece on Conan.

HP WHITE ROOM (EXPERIENTIAL)

HP wanted to strut their stuff in Cannes so we created a decorate-it-yourself lounge experience where we brought the best designs to life by printing them overnight. Which definitely made us the only people doing any work at night in Cannes.

COKE TREASURE HUNT (TWITCH)

As much as you may hate ads, Twitch users really, really despise them. So we wanted to make ours worth their while. We buried clues inside snarky videos that teased up a streaming event. Everyone who took the time to follow the breadcrumbs was rewarded with serious prizes. All leading to the highest-performing Coke stream of the year. Yay us.

HELLO

You know how clients are always asking for a viral video. I hate that. But I love it when it actually happens.

NEW iPHONE (SOCIAL)

Raise your hand if you’ve ever rationalized your way into buying a new iPhone you don’t need. (both hands currently raised) These were optimized for and ran exclusively on Facebook.

PARENTING HORROR STORIES (SOCIAL)

Minute Maid’s positioning: We get parenting, warts and all. So for Halloween - and on a tight budget (@30k) - we collected real parenting ‘horror stories’ from our followers and enlisted a local improv troupe to deliver them. As a father of three boys, it felt cathartic.

ESPN FANTASY BASEBALL (TV/SOCIAL)

We mixed All-Stars and ESPN talent with real 'One Life to Live' actors, sets and directors. So this looks sort-of-terrible on purpose. These soap episodes lived on a site where people could view/share/play.

DRINK BREAK (TWITCH)

Twitch users typically lock in for loooong stretches of time. So we wanted to give them a Coke drink break, sort of like an intermission. Like that old film of the hot dog and popcorn singing “Let’s go out to the lobby”. But an updated, fantastical, through-the-looking-glass version of that.

COKE CAN AUGMENTED REALITY

During the holidays, Coke is alllll about their polar bears. They have names and everything. So we brought them to life through four highly interactive AR experiences that launched off all of Coke’s cans and bottles.

ESPN FANTASY FOOTBALL

Anyone who plays fantasy knows it's way more than fun and games. Players live and die by it. Personally, I'm still mad about the baseball title I lost on the last day of the season. Totally enraged actually. You know what, let's just stop talking about it. 

DIGITAL DETOX

We came to AT&T with a brief that asked people to put down their phone. Not the easiest of sells. So, when the video cleared 19 million views in one week, it made their gamble look pretty good. 

NASCAR + COKE SOCIAL

We had a crew of the world’s best drivers under contract and one day when they’d all be in the same place. Oh, and the pandemic was peaking so we couldn’t shoot any of them in the same room together. No problem.

AUDI Q5 LAUNCH

The Q5 came along at a time when the world was dominated by the Lexus RX. So showing them literally everywhere didn't even feel far fetched.

SAMSUNG ACTIVE

The Active is a tough phone. That simple brief led to a lot of fun work.

TRUTH ANTI-SMOKING

Teens don't give a flip about smoking facts and scare tactics. So Truth showed how they were being played by Big Tobacco. And it worked.

VOLKSWAGEN

My first job was on VW working under an All-Star squad of talent. It was like going to advertising Hogwarts. The work was simple, human and story-driven. I learned almost everything I know there.

iPHONE

No case study. No big insight. I just like this spot.