Welcome to the AT&T wing, built for those who just can’t get enough of device launches and celebrity cameos. (I know I can’t)
Welcome to the AT&T wing, built for those who just can’t get enough of device launches and celebrity cameos. (I know I can’t)
When we went to shoot a spot with a young woman in an AT&T store, we weren’t thinking we’d be asked to shoot roughly 30,000 more of them. But that’s what happened. Lily (the talented Milana Vayntrub) has become the face of the brand and is the longest running campaign in AT&T history. She’s likable, funny and an easy way for AT&T to talk about basically anything they want to.
Here’s just a few selections plus some social that we spun off of it.
I’m a massive baseball fan so putting together a farewell campaign for Mariano’s last season was a treat. Even though I hate the Yankees, I love everything that guy stood for. And clearly so did everybody else.
Nothing is more fun that bringing back an 80’s icons. Except maybe watching David Hasselhoff put on a bad wig.
These spots are basically end-to-end product demos because they had to be - the Atrix was VERY complicated. So we just leaned into it.
Fast talking office humor will always have a place in my heart.