ALS ‘GIVE IT UP’ SOCIAL
Every ninety minutes someone is diagnosed with ALS. So to raise $$ and awareness I helped create this celeb-driven social campaign that asked people to give up something they love and divert that money to ALS. I’ll save you the sizzle reel: it worked. Grateful to talented friend Kohl Norville for bringing me into the fold to help.
MBS MURAL
Coke controls a ton of visual real estate that just sits there. This includes huge swathes of Atlanta’s shiny, new public square Mercedes Benz Stadium. So after a year plus of endless presentations and sell-through, we enlisted local artist Occasional Superstar to paint a mural that said something positive about this city and this moment. Hopefully it’ll be there long after my career ends.
