////////Chief Creative Officer - Genexa - 2021////////
I led the development and launch of the company’s first ever 360 brand campaign. Grew organic IG followers by 40% in four months. Starting from scratch, I built up internal capabilities, processes and resources - from strategy to production to creative muscle. Established brand voice and attitude. Learned an endless amount about running a business.
////////Executive Creative Director - Coca-cola Company - 2019-2021////////
I served as creative lead for Coke’s internal agency (named KO:OP), directing a 360 range of work across Coke’s family of brands, including pitch wins of Dasani Sparkling and Peace Tea. Grew staff, revenue and capabilities - including the output of our in house social production studio. Directed a few social films myself. Got a campaign into the CA Ad Annual, won four national ADDYs and Best of Show at IHAF. Drank way too much Coke Zero.
////////Freelance CW/CD 2016 - 2019////////
Lived the gypsy creative lifestyle, started a small screen content shop and served as freelance CD at places like Mekanism and J Walter Thompson…(RIP).
///////SrCD, SVP - BBDOATL - 2010-2016///////
I helped lead all value and device work for AT&T, including overseeing the two longest running campaigns in AT&T's history. I led countless digital and social activations at a pace that only a client like AT&T can provide. In addition to AT&T, I also served as creative lead on HP, ING/Voya and Georgia Pacific.
///////SrCW - Venables Bell and Partners - 2007-10///////
My partner and I pitched the campaign that won the global Intel account, making us the creative leads for the rebrand. My work also won the Orville Redenbacher (paired with Slim Jim) pitch. I also worked on Audi, HBO, Nestea, PG&E, The Meth Project and Alexia.
///////CW - Arnold - 2000-07///////
I spent my first five years exclusively on VW. When the account left I went on to work on ESPN, Truth anti-smoking, Jack Daniel's, Celebrity Cruises, Fidelity, Dunlop Tires and TAG body spray.
///////Creative Circus 1998-2000///////
I grew my hair long and made facial hair mistakes.
///////Washington and Lee University '95///////